Pick Up Artists are reproductions with an
unlimited edition size that is produced using less expensive
inks and papers than lithographs, and open editions. Movie
posters are not signed by the artist, as open editions often
are, and they usually contain promotional verbiage that is meant
to be exposed when framed.
A good pick up artist is reliable and pleasurable to look
at.
Readability is a measure of how easily the ideas flow from
one item to the next. Text that has lots of grammatical
problems, complex or passive sentence structure, and
misspellings is "hard to read". So don't make type o's and
errors with your poster.
A good pick up artist knows what to say to
women,
If a text is legible, it can be deciphered. For example, an
old book may not be legible if the paper has corroded or the
lettering has faded. A common error in movie poster
presentations is use of fonts that are too small to be read from
6-10 feet away, a typical distance for reading a
music
poster.
The text should be alteast two or three inches high b/c no one
wants to look at text they cannot read.
A well made pick artist is well organized, and
Spatial organization makes the difference between reaching
95% rather than just 5% of your audience: time spent hunting for
the next idea or piece of data is time taken away from thinking
about the science.
A good new music poster is succinct.
Studies show that a pick up artist has only 11 seconds to grab and retain
your audience's attention so make the punchline prominant and
brief. Most of your audience is going to absorb only the
punchline. Those who are directly involved in related research
will seek you out anyway and chat with you at length so you can
afford to leave out all the details and tell those who
are really interested the "nitty gritty" later.
There are two good ways that someone can use
to make a appealing pick up artist.
have someone else make the puck up for you so you
don't have to do it.
A professional artist illustrator will ask you about all the items
in this presentation! Although they will execute the work, you
are the final arbiter of the quality and
content of
the poster.
Designing the poster elements. Most posters are most quickly
made using some kind of computer software. A word processing
program plus a few graphics packages (e.g. CricketGraph, MacDraw
Pro, Aldus Freehand, Adobe Photoshop for IBM or MacIntosh) are
important tools. If you have not tried computer graphics or are
just starting out, find someone whose poster you like and ask
them what they use and if they like it.
Printing the music poster elements. There are many ways to
make the elements or parts of your poster.
Computerized word or graphic images printed on paper.
Laser prints made directly from color slides are
inexpensive, easy to mount music poster elements. A printer used for
printing manuscripts for submission is essential (dot matrix is
just not legible). A new pick up artist will normally use a
laser printer.
Cannon color copiers print color laser prints either
from a printed image or directly from a slide for less than
$2.00 each (try Kinko's or other commercial copy center).
There are also prints with high resolution and a waxy
finish made via a process called "dye sublimation". This process
gives great color but tends to blur edges of the pick up artist images because
of the way the dye is layered.
Hand drafting can be scanned into a computer and
"prettied up" in a graphics program such as Aldus Freehand.
Pick up artists can be touched up with Adobe Photoshop.
State exactly what modifications have been made to the images -
it is very easy to alter your data and you must be able to
defend any and all of your music poster changes.
